Getting flipped: Experiencing a shift in mindset to a more counterintuitive approach that reflects the hard reality of the business landscape as it is today, and not as it used to be Business today requires new perspectives on strategy, operations, customers and staff. Most of all it requires a level of mindset flexibility that has previously been considered a weakness in some organisations. To navigate in an increasingly complex environment and zig when the competition are all zagging, you must flip repeatedly between different perspectives and paradigms. And you must do so in real time and on demand. Flip provides a foundation and guidelines for developing and employing that flexible mindset. It stimulates a way of thinking – an approach to business and life – that will remain relevant regardless of the changes that will occur at an increasingly rapid pace in coming years. It does not replace one rigid set of rules with another that will soon be outmoded in turn.
