The Elements of Content Strategy

The Elements of Content Strategy

by Erin Kissane
The Elements of Content Strategy

The Elements of Content Strategy

by Erin Kissane

Paperback

$34.00 
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Overview

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.


Product Details

ISBN-13: 9781952616518
Publisher: Book Apart
Publication date: 03/07/2011
Pages: 96
Sales rank: 459,960
Product dimensions: 5.50(w) x 8.50(h) x 0.26(d)

About the Author

Erin Kissane edits magazines, websites, does content strategy for institutions and companies, and reads a lot. She currently edits Contents magazine and Knight-Mozilla OpenNews's Source community site for journalists who code. She was formerly editorial director at Happy Cog Studios and a lead content strategist at Brain Traffic, and she edited A List Apart magazine for a long time. She lives in Brooklyn and tweets at @Kissane.
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