A Sense of Urgency

A Sense of Urgency

by John P. Kotter
A Sense of Urgency

A Sense of Urgency

by John P. Kotter

Hardcover

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Overview

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.

Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

In this exciting new book, Kotter explains:

· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency

· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change

· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes

Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

Product Details

ISBN-13: 9781422179710
Publisher: Harvard Business Review Press
Publication date: 08/05/2008
Pages: 208
Sales rank: 190,279
Product dimensions: 5.70(w) x 8.20(h) x 1.00(d)

About the Author

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world’s foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change.

Table of Contents


Preface     vii
It all starts with a sense of urgency     1
Complacency and false urgency     19
Increasing true urgency: one strategy and four tactics     39
Tactic one: bring the outside in     63
Tactic two: behave with urgency every day     97
Tactic three: find opportunity in crises     119
Tactic four: deal with NoNos     145
Keeping urgency up     169
The future: begin today     189
About the author     195
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